After the FCC released its decision on SoundBite’s petition, I issued the following statement:
“The FCC’s action on the SoundBite petition reaffirms that a text message sent by a service provider to confirm a wireless subscriber’s request to opt out of a text messaging program does not violate the Telecommunications Consumer Protection Act, and more importantly, these messages benefit consumers. CTIA has always believed that confirming a request to opt out of a short code campaign is a necessary last step to acknowledge the subscriber’s request, and, as required by the Mobile Marketing Association’s U.S. Consumer Best Practices, mobile marketing providers should always confirm receipt of opt out requests.
“To protect wireless consumers from abusive marketing practices and unwanted text messaging, CTIA monitors all short code programs to ensure each one is complying with best practices. CTIA will continue to pursue corrective measures with any service provider that fails to generate a confirmation message to consumers who opt out of that service provider’s program.”