This morning, CTIA announced our Mobile Application Rating System with ESRB. The CTIA Mobile Application Rating System with ESRB will utilize the well-known and trusted age rating icons that ESRB assigns to computer and video games to provide parents and consumers reliable information about the age-appropriateness of applications. Today’s announcement is an extension of CTIA’s 2010 Guidelines for Application Content Classification and Rating.
AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless are the founding members of the rating system, and other storefronts have indicated their interest in joining. As technologies and build-out schedules differ by each storefront, full implementation timelines will vary; each storefront may make its own announcement on when the rating system will be available for their customers.
Here are the five age categories:
If you are a parent or consumer and want to know more about how the rating system will work for you, please visit this section of our website.