It’s been a busy but great first day at CTIA ENTERPRISE & APPLICATIONS™! Our keynotes started with AT&T’s President and CEO of Mobility and Consumer Markets, Ralph de la Vega, who gave a rousing welcome and focused on the wireless future of mobile enterprise and applications. When you combine mobile OS and hardware, it means innovation. He mentioned that the next driver is apps, and predicted that the number of apps will grow 88% between 2009 and 2014, a direct result of innovation and growth.
The keynote speeches were hosted by Steve Largent, president and CEO of CTIA-The Wireless Association. In his introduction to the speakers, he announced the release of our semi-annual survey which found astonishing growth across the wireless industry, including large increases in data usage and smart phone adoption. To read more about the semi-annual survey, here’s our blog post from earlier in the day.
We also heard from three keynote speakers about the role of wireless in mobile commerce, smart energy and LTE:
- John S. Chen, chairman and CEO of Sybase, An SAP Company, spoke about mobile banking in developing countries, mobile philanthropy and government regulations;
- Dr. Kristina M. Johnson, under secretary of the U.S. Department of Energy, spoke about smart grid technologies and applications, job growth and sustainability; and
- Lowell McAdam, president and COO of Verizon Communications Inc., who spoke about its upcoming LTE network rollout and collaboration within the industry.
Also this afternoon CTIA and Common Sense Media convened state and federal education and online safety experts, policymakers and industry representatives to discuss the latest in research and studies about children’s wireless use. It was a good opportunity to learn how education and technology policy issues can impact responsible wireless behavior by reinforcing the value of wireless devices and services. This afternoon’s three educational panels were a part of the national “Be Smart. Be Fair. Be Safe: Responsible Wireless Use” campaign which was launched at International CTIA WIRELESS™ in March 2010.
Speakers at the event included:
- U.S. Department of Education’s Office of Educational Technology Deputy Director Steve Midgley, who discussed the recommendations of the National Broadband Plan (NBP) and National Educational Technology Plan (NETP) to ensure America’s students are prepared for the 21st Century global economy;
- Federal Communications Commission’s Chief of Consumer & Governmental Affairs, Joel Gurin, who discussed the commission’s efforts to empower parents to protect children in online environments and the National Broadband Plan’s (NBP) recommendation to improve connectivity to schools and libraries by upgrading and modernizing the successful E-rate program; and
- Pew Internet & American Life Project’s Senior Research Specialist, Amanda Lenhart, who discussed the results of a recent report on Teens and Mobile Phones which studied teen and family use of cell phones, smart phones and other mobile services.
The exhibit floor looks great and was bustling with people all day; along with the educational sessions and partner events, there was a lot to see and do. Be sure to check out the show website for exclusive pictures and videos from all parts of the show.